BriteVision is a leading media company that invented cup sleeve advertising. In 1999 BriteVision invented the Ad-Sleeve^TM, a unique media vehicle integrated in the American consumer’s coffee habit that provides the ability to target consumers where they work, play, and live. BriteVision is the only media company that is 100% focused on cup sleeve advertising and has helped many leading US brands integrate this unique lifestyle medium as a successful component into their marketing strategies. In 2005, BriteVision was acquired as a wholly owned subsidiary of Brite Media Group, a media company backed by Trimaran Capital Partners.

BriteVision's free Ad-Sleeves, unique full-color product line, and exclusive café network membership program helps coffeehouses dramatically reduce their cup sleeve expense, while leveraging their most powerful touch-point to enhance the consumer experience. The company manufactures over 200 million Ad-Sleeves per year and provides full-color custom printing for coffeehouses chains and Quick Service Restaurant (QSR) concepts interested in the highest quality printing standards for building their brand. BriteVision also manages co-branded programs for large coffeehouse chains and QSR concepts to help them also eliminate their cup sleeve expense.