The Ad-Sleeve is a true lifestyle marketing vehicle that improves the effectiveness of branding and direct response strategies.

Seamless integration
Cup sleeves are a functional component of America's daily coffee habit and are placed on coffee cups as part of the specialty coffee experience.

Unparalleled touch-point
Average coffee consumer spends 49 minutes with our Ad-Sleeve; the average recall of the advertisement is 65%.*

Multiple impressions
In addition to the consumer holding the cup, the average Ad-Sleeve is viewed by six additional consumers before it is discarded.*

Targeted and scalable delivery
Consumers can be reached where they work, play, and live, from a local to a national level.

Dynamic Creative Capabilities
Heat activated inks, and product or coupon attachments can be easily incorporated to enhance the effectiveness of Ad-Sleeve campaigns.

* Source: NOP World - 2005